• Clare Underwood

Bringing Creativity to Your Business Can Help Your Bottomline

You can’t use up creativity, the more you use the more you have.

~ Maya Angelou

When do you and your team feel most creative? At Peeli, we know our team have the best brainstorms and greatest ideas when we can work together, uninterrupted in a relaxed atmosphere (not too quiet though - we are too outgoing as a team for that)!

Over the past three months, we have noticed an increase in orders from fellow businesses that want to create and develop spaces that allow their teams to collaborate without being drab!

The Peeli team recently worked on an innovative installation for Drive System Design, based just outside Leamington Spa. The team wanted a bolder, comfortable communal space for staff to meet and eat. The final piece needed to represent the brand but also create a warm and friendly atmosphere. The end result was a high quality wall art installation that spanned the width of the room. The artwork tied in prefectly with the space and furniture, creating a vibrant space for colleagues with strong links to the brand's identity.

Image source: Drive System Designs

Whether it is an individual space for quiet reflection or a social space that colleagues from different teams can brainstorm solutions, Peeli can help convert plain white walls to fully customised spaces that champion your brand and values.

There are lots of great reasons to brand your business space. We’ve compiled a few of our favourites below:

You never get a second chance to make a first impression...

You only get one chance to make a first impression and your office may well be one of the first real interactions that the client has with your business. A well designed office that supports your brand identity and values will help your brand stand out for the right reasons. Clients need to have a belief that they are partnering with a professional organisation they can trust - a workspace that shows your brand personality will help you achieve this. It may be simple but placing your logo and tagline on bland white walls creates a positive perception of your business.

If you look after your staff, they will look after your customers...

It is widely reported that staff that are happy at work are more productive. As a large portion of their day is spent at the work, help them stay happy by providing a fantastic place for them to work and be proud of. A branded workspace reminds each employee that together you are achieving a common goal in an awesome place to work. This could be your brand mantra on the doorway or a themed wall panel in the staff canteen.

Marketing is no longer about the stuff that you make but the stories you tell...

Content Marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services. Many businesses are using their websites and social media to tell their story - but what about your bricks and mortar? In many cases your workplace is one of largest overheads. At Peeli, we believe that it should work harder for your business!

To find out how Peeli can support you in bringing more creativity into your workspace and branding, visit our Products page or contact us to find out more. For inspiration, you can find examples of our clients and completed projects here.

The Peeli Crew

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Peeli Printing

The Hangar

Black Hill Industrial Estate

Snitterfield, Warwickshire

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